Courses
SPM 275 Foundations of Sport Management
Basic historical understanding of the various dimensions of the sport industry in the United States and throughout the world including important icons and critical events. Students will examine the modern evolution of the business of sport into a complex, multi-billion dollar service and product industry encompassing many different organizational structures.
SPM 360 Sport Marketing
Application of marketing and market analysis techniques to sports. Topics include sport consumer behavior, demand analysis, strategic market planning, and sponsorship. Prerequisite: MGT253. Also listed as MGT 360.
SPM 440 International Sport Enterprise
Focus on the globalization of sport with an emphasis on the organization, governance, and management of international sport, including the Olympic and Paralympic Games and FIFA World Cup. Comprehensive investigation of the structural and cultural environments in which U.S. organizations and corporations must consider in conducting business in foreign markets. Major semester-long project includes the development of a bid document for a U.S. city to host a major international sports event.
SPM 566 Business & Finance of Sport
Focus on business topics as they relate to the fiscal and budgetary control of public and private sport organizations, leagues, and facilities. Aspects include: forms of ownership, taxation, financial anaylsis, feasibility studies, ecomonic impact studies, and insurance considerations. An in-depth look at cases of organizations involved in professional, intercollegiate, and Olympic/international sports.
ECO 366: Economics of Sport
Application of economic theory to professional and amateur sports. Topics include analysis of sports institutions, labor relations, and the role of government in sports markets. Prerequisites: ECO 111 and (ECO221 or MAT201 or PSY201 or COM230)