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Questions:

a) How do these ads create a mood in their target audience through a choice of colors and lighting?

b) What do the backgrounds suggest? What sorts of economic or social attitudes are conveyed by the settings? What sorts of lifestyles are suggested?

c) Make up a story to go with the ads. How might gender, race or class fit into your story line?


Du Maurier, Rap Pages, 6-99

Chloe, Vogue, 6-99

Go back to Ads as forms of communication page