Scroll down to see the Kira ad and the Clairol ad and for the link to go back.

Study the images and the text. Answer these questions:

  1. How do the ads below suggest that readers will change by buying their products?
  2. What do they seem to claim the world is like?
  3. How would John Berger explain the messages conveyed by these ads?


Kira St. John's Wort,New Woman, 6-99


Clairol, Ebony, 6-99

Go back to Ads as a form of communication