Group discussion:

  1. Find 2 ads that appropriate issues of concern to targeted groups.
  2. Send an example to the class archives!
  3. Analyze the ads below using the 5 principles of media literacy and the 6 questions suggested by media literacy experts for analyzing any media.
  4. Be sure to discuss issue appropriation.

Southwestern Bell, Hispanic, 12-98

Go back to The political economy of ads unit