Caption: Why does he always get to be the boy?

Group exercise.

1. Collect ads.
2. Compare advertisements in two mainstream magazines, one targeted towards men and one targeted towards women.
3. Brainstorm a list of words that describe the women and men in the pictures.
4. Compare your lists to see if any patterns emerge.
5. Explain how these patterns point to gender norms in our society.
6. What does the audio clip from The Rock reveal about how men are socialized to prove their masculinity. Click on the speaker to hear it. Warning: it may be offensive to some; it contains the f--- word!
7. Click here to view a video clip from a TV commercial for cell phones. What does it reveal about the socialization of women. Use the 6 questions to analyze any media to analyze the commercial.