The study of intercollegiate athletics in the United States as a unique sport enterprise. An analysis of the management of intercollegiate athletic departments at the Division I, II and III levels, plus a review of the organizational structure in regard to the NCAA, conferences, and institutional athletic departments. Particular focus and discussion centers on the prevailing contemporary issues in college athletics including financial trends, legislation, conference alignment, reform, Title IX - Gender Equity, graduation rates, gambling, violence, and diversity issues in coaching and management hiring. (3 cr. hr.)