Major in Communication Studies with a concentration in Public Relations and
Advertising
[PRAD]
Provides students for careers in public relations and advertising in both corporate settings and nonprofit organizations. This concentration provides students grounding in theory,
method and application in the areas of public relations and advertising. Job opportunities
in the private and public sector include public relations manager, campaign manager,
advertising executive, marketing director and promotions manager.
A. Required Courses
COM 421: Mass Media Advertising
COM 422: Public Relations
B. Choose at least one course from each group
Group A
COM 310: Feature and Opinion Writing
COM 323: Intermediate News Writing and Reporting
Group B
COM 311: Interviewing Principles and Practices
COM 312: Radio and Television Performance
COM 424: Communication Campaigns
TOTAL CREDIT HOURS REQUIRED FOR GRADUATION: 124
